A marketing strategy to promote domestic tourism in Libya: An applied study on the Shehat city
Journal: Journal of Association of Arab Universities for Tourism and Hospitality (Vol.16, No. 2)Publication Date: 2019-06-01
Authors : Laila Milad Bashir Al-Kariwy; Islam Al-Gammal; Nadia Maher;
Page : 80-88
Keywords : Shehat city – marketing strategy – domestic tourism;
Abstract
This study concerns a marketing strategy to activate domestic tourism in Shehat city of Libya. The field study used the survey method on a random sample of the visitors of Shehat city and of the Ministry of Tourism employees and the workers in tourist companies beside academics in the Libyan universities. The results show a general consensus of the opinion of the academic sample and employees in the tourism sector about the importance of the proposed marketing strategy to the local tourism activator Shehat city.
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