A marketing strategy to promote domestic tourism in Libya: An applied study on the Shehat city

This study concerns a marketing strategy to activate domestic tourism in Shehat city of Libya. The field study used the survey method on a random sample of the visitors of Shehat city and of the Ministry of Tourism employees and the workers in tourist companies beside academics in the Libyan universities. The results show a general consensus of the opinion of the academic sample and employees in the tourism sector about the importance of the proposed marketing strategy to the local tourism activator Shehat city.