The scientific and technical basis of forming the intellectual potential of the enterprise

The aim of the research is to systematize and further research on improving the intellectual potential of the enterprise. Methods. The dialectical method and systematic approach to the study of the intellectual potential features and economic phenomena, as well as monographic, abstract and logical method, method of abstraction was used to achieve the goal. The issue of domestic and foreign scientists about the features of the intellectual potential of the enterprise and ways to optimize its use was the methodological basis of the study. Results. The main vectors of developing the intellectual potential of the enterprise from the standpoint of scientific, technical and innovative potential are defined in the article. The directions for increasing the ways of using intellectual potential through cooperation with the technology and innovation support centers are outlined. The scenarios of growth of the entrepreneurial sector of the economy improving the innovation activity are outlined. Possibilities of branding development as a way of increasing the intellectual potential of the enterprise are determined. Scope of research results. Useful for further scientific research and for making strategic decisions at enterprises. Conclusions. The intellectual potential is characterized by a high level of dynamism and novelty, so it is necessary to implement new decisions on its formation and implementation.