Socio-Cultural Effects of Festivals in Batangas Province, Philippines

This study aimed to determine the sociocultural effects of festivals in the province of Batangas as part of the cultural tourism industry. Specifically, it described the profile of the respondents in terms of age, gender, civil status, religion, income educational attainment; assess the perceived socio-cultural and economic effects of festivals in the province of Batangas; to test the significant difference between perceived socio-cultural and economic effects when grouped according to their profile variables; and to propose a plan of action to enhance and promote the cultural tourism industry of Batangas Province. Majority of the residents were 60 years and above, female, married and Roman Catholic with monthly income of 5,001 ? 9,999.99 and elementary graduate. The respondents strongly agreed that one of the socio cultural effects of festivals is it provide unity in the community and in terms of economic effects, hosting a festival is expensive. A plan of action was proposed to enhance and promote the cultural tourism industry of Batangas Province.