Brand Perception Using Social Media Analysis

In recent years, the interest among Microblogging has become a very popular communication tool among Internet users and a way to monitor the public's feelings towards their brand, business, products etc. Social media especially twitter is providing a space for expressions and opinions, where users discuss various events, services, and brands. Organizations are in continuous need of the feedback about their services to improve the quality and quantity. However, due to the bulk amount of data, it's difficult to detect the consumer's opinions. The ability to process this information has become important to deep dive into the Brand Perception using social media analysis. Brand perception is a special result of a consumer's experiences with a brand. The main purpose of this project is to find the public opinion about the international brands among the consumers, what they really think and feel about their brand.