A STUDY ON REVIEW OF EVERY DAY LOW PRICE STRATEGIES OF MASS RETAILERS SEVEN ELEVEN (OFFLINE GLOBAL OPERATIONS) AND BIGBASKET (ONLINE INDIAN OPERATIONS) - THEIR VIABILITY IN INDIAN MARKET PLACE

A study on comparison of the two retail strategies viz., 7-Eleven Inc., A Japanese-owned American international chain of convenience stores, headquartered in Dallas, Texas, Whereas Bigbasket - Indias largest online food and grocery store with over 18000 products and over 1000 brands listed on their website. Suggestions for Sevens Eleven business models to be successful are also included at the end of the paper. Through this paper, researchers seek to intend to get a comprehensive study between these two mass retailers.