The Relationship Between the Influence of Culture and the Creative Idea in Commercials

In general, the culture of fear affects Arab Societies. This culture is largely related to the political, economical, social and environmental factors that surround the characteristics of Arab individual, since the Arab characteristics is the motive power to keep a complex network of psychological, emotional and cognitive trends of emotional and cognitive trends and stands, and when thinking about expression and behavior of democracy it can be said that such democracy cant be practiced in isolation from the individual‘s freedom through which he may get the chance to express his opinions with no fear or anxiety from what he intends to say. The Arab Culture openness on the global visions and conceptions must include various resources that cover different aspects of the Arab characteristics. Also, there is a fact that Nations consolidation in an increasingly interactive world with no distances making Arabs get out from their isolation and their “culture of fear and motivate their cultural and civilizational capabilities through humanitarian development which is largely accelerating as a result of globalization pressures and since the “culture of fear is largely affecting all Arab daily life matters. There are several considerations to take in to account when creating an idea in the TV — commercials. These considerations are largely influenced by the culture of fear in our Arab societies, therefore, any TV — commercial is largely affected by our culture, beliefs, customs and religion, the surrounding political circumstances have also an impact which as whole form what is called “Culture Array or System".