Organizational Innovativeness in 21st Century: First Decade Construct Analysis

This research study explores the dimensions of the capacity to innovate of the organizations (innovativeness) related to the transformation industry. The literature review concerning innovation and the capacity to innovate, consisting of theoretical development plus empirical studies, allowed authors to develop a three-dimension model to operationalize the organizational innovativeness construct: a) Stimulus or Incentive to Innovate/Reward for Innovation; b) Generation and Selection of Ideas; c) Adoption and Use of Ideas. Additionally, we observed the adherence of this three-dimensional model in Brazilian manufacturing companies.