Marketing Tourism Services and the suggested ways to be developed from the Guests Point of View. Analytical Study to Main Hot Springs
Journal: Albalqa Journal for Research and Studies (Vol.8, No. 2)Publication Date: 2001-06-01
Authors : Assad Hammad Abu Rumman; Abu Saaid Al-Daiwah jy;
Page : 70-114
Keywords : Marketing Tourism Services - Guests.;
Abstract
The objective of this study is to emphasize the importance of marketing in the tourism sector and its role in the promotion of tourism locations, especially in the Main Hot Springs (Sample research). The Marketing strategy in the tourism service represents the only activity for the promotion of this sector in different countries of the world. This study aims at evaluating the services offered in the resort from the point of view of guests, in addition to finding a link between marketing mix and market goals. A questionnaire was distributed to732 guests, and a number of statistical methods were used to analyze the collected data like analysis of variance and scale measurements. It was clear from the obtained results that therapy and self-enjoyment were the two must important factors from the guests view, with an average of 58.27. A number of guests complained about prices, with an average of 66.
Other Latest Articles
- The Role of Responsibility in Protecting the Environment from Pollution In the Shade of Scientific and Technical Progress
- System Context and Drivers Contributing to Collaborative Governance in Coping with HIV/AIDS in Surakarta Indonesia
- Lifelong Agony Among People with Albinism (PWA): Tales From Lake Zone in Tanzania
- The Sub-National Politics of Setting Health Development Agenda: An Insight Into Yobe Health Development Plan
- The Impact of Liquidity, Leverage, and Total Size on Banks’ Profitability: Evidence from Nepalese Commercial Banks
Last modified: 2020-04-16 16:21:38