A STUDY OF HEALTH INSURANCE SUBSCRIBERS AND NON-SUBSCRIBERS IN INDORE REGION

Abstract: The present research is an effort in the field of health insurance. It divides the respondents into two parts, health insurance subscribers and non-subscribers. The health insurance industry has grown significantly mainly due to liberalization of economy and general awareness therefore, the study examines if the respondents are aware about health insurance and if they are aware, have they purchased a policy. It explores the factors that a respondent looks upon while subscribing to a health insurance policy and further it explores the reasons that have obstructed the respondents who have not subscribed to a health insurance policy. The study was conducted in Indore region of Madhya Pradesh, the questionnaire was made on Google Forms with 10 general question, 15 questions for health insurance policy subscribers and 12 questions for non-health insurance policy subscribers and was filled by 329 people from general public, out of which 175 were policy holders and 154 were non policy holders. The analysis was done using one-way AONVA. The results showed high level of awareness among them about health insurance. The various sources of information included TV, newspaper, family, friends, movies, etc. We concluded that the major obstruction for purchase of policy among non-policy holder is preference to invest in some other areas, not feeling the need to buy it and so on. Also the factors that influence purchase of policy are reputation, technology, services by employees etc. Keywords: Awareness level, Health Insurance, non-policy subscribers, policy subscribers.