Purposive Communication: CHED Standards, Teachers' Syllabi, and Curricular Enhancement

The exponential growth of text in different media is inevitable in this technological era. Text can be found in different sources from newspapers, magazines, textbooks, electronic sources, and even in social media. In the perimeter of the educational institution, still, the most common source of text in the state colleges and universities in the Philippines was textbooks. Professors utilize textbooks to supplement the need for instruction to carry out their respective modified syllabus which is in consonance to the prescribed course content by the Commission of Higher Education (CHED)-responsible for the higher education institution in the Philippines. The study examined the sufficiency of the textbooks and teachers' syllabi in Purposive Communication about CHED's standards. Specifically, it sought to determine the congruency of the following standards through analysis of the textbooks' sufficiency, assessment of teachers' syllabi, and proposal of appropriate course framework and prototype syllabus as an output. The study utilized the qualitative research method using content analysis of the three textbooks which sought answers to the given sub-problems. Results revealed that the three textbooks when analyzed as to curricular sufficiency with the prescribed CHED's standards in terms of "knowledge" were dominantly rated 'explicitly stated' out of the five characteristics, in terms of "skills" were dominantly rated 'manifested' out of four characteristics and in terms of values, were 'learned', 'practiced' and 'opportunity to learn' out of the four characteristics respectively. The course appropriately adhered to language communication principles and ideas in multiple contexts. Syllabi were all rated 'complied' in determining the teachers' compliance to established CHED's guidelines as to multimodal tasks and activities. Then, an appropriate course framework was proposed for ideal authors and a prototype syllabus was considered for further curriculum enhancement.