A NEW TREATMENT OF QUALITY OF GOODS AND SERVICES IN THE CONDITIONS OF THE KNOWLEDGE ECONOMY: OPPOSITION OF TRADITIONS AND INNOVATIONS

The research aims at specifying the scientific treatment of quality of goods and services in the conditions of the knowledge economy through the prism of correlation of traditions and innovations. The paper contains a case study by the example of modern Russia - as one of the countries with the most developed knowledge economy. The author develops a new method of collection of factual data for determining the correlation of traditions and innovations during treatment of quality of goods and services in the knowledge economy by the example of modern Russia. The methodology of the research includes the regression analysis and factor analysis. As a result of the research, scientific treatment of quality of goods and services in the conditions of the knowledge economy is specified through the prism of correlation of traditions and innovations. It is determined that in modern Russia (2019) the consumers pay a lot of attention to the indicators of innovations during determination of quality of goods and services. Consumers' opinion is taken into account in modern Russia. Quality of the considered goods and services in 2019 grew, as compared to 2015, due to improvement of their innovative characteristics. Based on this, it is recommended - in the mid-term - to continue the set course of state and corporate management of quality of goods and services in Russia and to pay more attention to improvement of their innovative characteristics.