Influence of Price and Quality of Service to Purchase Decisions in Salon Lady Boss Medan Mega Trade Center MMTC Medan Complex

Price is very important in doing business because the price is one of the factors considered by the customer in making a purchase so that businesses must really consider the progress of their business well. If the business actor is wrong in setting the price, it will result in losses to the business so that the business actor will find it difficult to survive with the increasingly high competition in the business world. Besides the price, it is also necessary to carry out quality control or the quality of goods and services offered to customers, especially service goods felt by the buyer. In the development of business activities everywhere, each business actor has their own strategy in order to win the hearts of customers so that these business activities can run for a long time. One business actor in the service sector is the Lady Boss Salon which offers beauty care products to its customers who have graduated at Medan Mega Trade Center Complex MMTC Jalan Pancing Medan. The method used in this research is quantitative with an associative approach. The technique used in this study is probability sampling with a simple random sampling approach of 55 respondents. Data collection was carried out by distributing questionnaires to respondents who are consumers of Lady Boss Salon. The data analysis technique uses validity test, reliability test, classic assumption test, multiple linear regression analysis, t test, F test which is operated through SPSS 16 program. The results of the study explained that the Price Variable X1 affected the Purchasing Decision Y by 10.7 and the Service Quality Variable X2 affected the Purchasing Decision Variable Y by 41.6 and the Price Variable X1 and the Quality Variable Services X2 affect the Purchasing Decision of 55.73 Adiwima Zebua | HD. Melva Sitanggang | Amril ""Influence of Price and Quality of Service to Purchase Decisions in Salon Lady Boss Medan Mega Trade Center (MMTC) Medan Complex"" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-2 , February 2020, URL: https://www.ijtsrd.com/papers/ijtsrd29927.pdf Paper Url : https://www.ijtsrd.com/management/marketing/29927/influence-of-price-and-quality-of-service-to-purchase-decisions-in-salon-lady-boss-medan-mega-trade-center-mmtc-medan-complex/adiwima-zebua