IMPROVING THE QUALITY AND EFFICIENCY OF USING THE LABOUR AND RESOURCE POTENTIAL OF THE TOURISM ENTERPRISES ON THE BASIS OF MOTIVATION AND STIMULATION OF THEIR EMPLOYEES

The subject of the research is theoretical aspects and practical recommendations for improving the labor resources of tourism enterprises by motivating and stimulating employees. The purpose of the work is to determine the peculiarities of labor resources of tourism enterprises and to improve the management of their development on the basis of the development of incentives and motivation of employees. Methodological basis of the article became both general scientific and special methods of scientific cognition. During the research methods were used: abstraction and scientific generalization, dialectical, monographic, system-structural analysis and synthesis, groupings. Results of work. The article identifies the socio-economic features of the labor resources of tourism enterprises, motivation and stimulation of their employees. The essential peculiarities of labor resources of tourism enterprises, requirements and expectations about it are determined. Validated evaluation criteria and standards of use. The need to develop a system of motivation and incentives for employees at the level of enterprises in the tourism industry is revealed. Their main components are proposed. The field of application of results. The findings and recommendations can be used in the training of management, economics and tourism professionals; in the management of tourism enterprises, in rural green tourism. Conclusions. In the process, it was found that labor potential is of particular importance in the development and enhancement of competitiveness of tourism enterprises. Its exceptional role is explained by the leading role in the provision of tourist services and the identification of their quality and level of provision directly with employees. Therefore, employees must have special skills, know the psychology of communication, be not only managers, but also psychologists, marketers and advertisers. Tourism enterprises, for their part, must develop systems of material and moral incentives and motivation for work.