AN EMPIRICAL EXAMINATION OF THE IMPACT ON SOCIAL MEDIA ON BUSINESS

This is a project about the economic impact of social media on business entities. It is in line with the initiative of the government for digitalization for business purposes. The primary aspects of social media that are being considered for these projects are WhatsApp, Facebook, Instagram. The usage of social media for the various purposes done by the business entities has been considered. Data collection has been done through a survey. In today's world of globalization and digitalization where our business stands I have tried to find out. This has a direct impact with the volume of business done by the entity. So it has been named as the economic impact of social media