BRAND AWARENESS – A STUDY AMONG BISCUIT CONSUMERS IN MADURAI CITY

All Human beings need food, shelter and clothes. The most important need among these three items is food. People take nutritious food for maintain their health. They consume products manufactured by rice or wheat items. In India, the total cultivation of wheat is more comparing with the cultivation of rice. Majority of the people take the products manufactured by wheat. Biscuits are the products which are produced in large quantities by using wheat as a main ingredient. A study on the consumer brand awareness on biscuit is a worthy endeavour to draw the valid inferences in these aspects. The researcher makes this study to understand the preference and behavioral patterns of the customers of biscuits Keywords: Customer Relationship M