COMMUNICATION PLATFORMS: NEW POSITIONS AND APPOINTMENT

There is an urgent need to identify communication units that are able to disseminate quality, socially relevant information in modern global media space. There is a need to classify existing communication units and to identify the features that are inherent in each of them. The article examines the phenomenon of communication platforms and their perception by Ukrainian and Polish audiences. The relation to the information received through platforms is defined. The paper research the communication platform, describes features that distinguish it from other forms of communication in the network. Existing platforms are presented and delineated: web platforms, social networks, blogs, trading platforms, website designers, educational Web Platforms (e-Learning), communication platforms. A survey was conducted among Ukrainian and Polish citizens, which proved the attitude and level of information confidence of the communication platform as an authoritative source. It is revealed that at present the overwhelming number of users have little understanding of the difference between a communication platform and other types of platforms precisely because of the lack of determination of concepts and explanations.