DEVELOPMENT OF APPROACHES TO INTERCULTURAL BUSINESS COMMUNICATION IN THE CONTEXT OF GLOBALIZATION

The article is devoted to the development of approaches to intercultural business communication in the context of globalization. Intercultural business communication is an art that can be used to overcome the intercultural shock and achieve mutual understanding with a foreign business partner. Intercultural business communication is determined not only by social factors but also by stereotypical behavioral conditions of communicators' cultures. The development of a system of intercultural communication takes place in the context of the differences in standards, values, thinking, and behavior that characterize different cultures. In these conditions, harmonious intercultural communication, as well as business communication, requires understanding stereotypes of behavior contained in national traditions and their perception. Therefore, linguoculturology is called upon to reveal, with the help and based on language data, the basic cultural oppositions enshrined in the language.