FACTORS INFLUENCING CONSUMERS ATTITUDE TOWARDS MOBILE PAYMENT APPLICATIONS

The purpose of this paper to understand and investigate the factors which impact the attitude of consumers towards mobile payment applications. To conduct a sequence of statistical test intended to confirm the consistency and strength of the tool a total of 200 respondents were used. The hypothesis was tested with Smart PLS 3.0 SEM to find out whether the key factor of TAM predicts the attitude of consumers towards mobile payment applications. The research outcome shows that the usefulness, ease of use, security and risk having direct impact towards the consumer attitude towards the applications of mobile wallets as it proves that it will influence the attitude of the consumers. The study validates that Perceive ease of use, perceived usefulness and perceived risk strongly influence the attitude of the consumer. The study examines the data for a specific duration. Taking in to account the rapid changing value of accepting and adoption of mobile payments a panel study can be conducted as the study involves the repetitive opinions. Moreover, the probability of including the other factors like enjoyments, benefits, innovations in payment applications can be consider for future analysis that is not included in this research. Mobile payment applications are delivering new way of digital payments to the consumers to complete their transaction process easily. So, this study tries to understand the factors impacts the attitude of the consumers towards mobile payment applications.