Social Factors of Sustainable Development of the Industrial Area

The article discusses the key aspects of the influence of social factors of sustainable development of the industrial area in the context of dynamic transformations of the post-industrial economy. An analysis of the readiness of Ukrainian industry to the challenges of future high-tech development has been carried out and key drivers for increasing the productivity of the industrial sector have been identified through the activation of social factors of development at the individual, group, cluster and socially significant levels. The necessity of gradual transition to the creation of industrial enterprises of the new formation, which will act as socially important enterprises on the basis of the application of advanced technologies and innovations, full use of human potential, growth of active enterprises concentration and employment level of the population, development of cross-sectoral and interregional cooperation and partnership, promotion of social cohesion and trust, was noted. According to the results of the study, the synergistic action of social factors of industrial development allows to achieve strengthening of social interaction and consolidation of efforts of all counterparties to overcome crisis phenomena, is expressed in reduction of transaction costs and increase of competitiveness of industrial area, increase of labour productivity and profit growth, understanding the importance of labour in the industry. In this view the article justifies the need to intensify human development, strengthen social ties and social facilitation, deepen socio-economic relations of individual business systems on the basis of trust, cooperation and mutual assistance in the context of achieving the goals of sustainable development for the long term.