Theoretical and Methodological Approaches to Determining the Content and Structure of the Human Potential of the Territory

The article identifies the need for a theoretical and methodological substantiation of the principles for determining and disclosing the main components of the human potential of a territory. It is proved that the further development of mankind attracts to social production and implements all new human qualities, which are reflected in economic science. Differences between terms that are close to the category of “human potential” are defined: “labor force”, “labor resources”, “labor potential”, “human factor”, and “human capital”. The content analysis of the concept of «human potential» at different levels: individual (personal), micro (business entity) and the macro level. Based on the results of the analysis, the provisions are formed that constitute the quintessence of the scientific concept of the essence of the category “human potential of the territory”: it characterizes a new level in human development; more voluminous and multi-element category; category of behavioral economics; inert characteristic of the territory; prone to wear; lost due to variability of conditions and the like. The process of the formation and development of the human potential of the territory is modeled and its transformational transformations are determined. The approaches to the structure of the human potential of the territory, the components of which are innovative, intellectual, labor and cultural types of potential, are generalized. It is proved that each type of potential, forming and developing in favorable conditions created for it, contributes to the development of other elements of the system.