INTENTION TO USE: STUDY ONLINE SHOPPING BASED ON ANDROID APPLICATIONS

This research analyzes the effects of several variables that explain the intention to use an android-based application. This study confirms several variables in previous studies that are still being debated, namely the impact of knowledge on the intention to use. This research also uses attitude to mediate the influence of web-quality and e-WOM, with the consideration that discussing the direct effect on adoption behavior will ignore the cognitive aspects of consumers in making purchasing decisions. This research is a survey research with the questionnaire. The population in this study are all online shopping consumers who have adopted Android-based applications in Yogyakarta. Respondents in this study were 206 consumers. Data analysis in this research uses structural equation modeling. This research shows the result that there is a positive impact of knowledge on the perception of relative advantage. Web quality and e-WOM influence attitude. RA and attitude impact on intention to use. The model of intention to use is accepted, and the hypothesis proposed in this study is approved.