SHOPEE-BLACKPINK AD ON TELEVISION: VIOLATION OF INDONESIAN BROADCAST ETHICS

The purpose of this study was to determine the form of broadcasting ethics violations by Shopee Blackpink adverts based on the Broadcast Ethics (P3SPS) of the Indonesian Broadcasting Commission (KPI) in 2012. The results of this study indicate that violations in Shopee Blackpink advertisements include violations of P3SPS against politeness and decency norms (KPI) in 2012. Article 9), violations of the protection of children and the classification of broadcast programs (Articles 15 and 33), and violations of broadcast programs (Article 18) concerning Prohibition and Restrictions on Sexuality. In the matter of politeness which is controversial, it is stated that this ad does not follow the culture and norms prevailing in Indonesia. P3SPS is a guideline for/in making television program production so that it produces good, healthy, and useful shows.