IMPACT OF SMART PHONES ON E-COMMERCE IN TRANSFORMING CUSTOMER ENGAGEMENT

E-commerce achieved a solid pace in re-defining its potential as a trend to adapt, then just a method of interaction by offering a plethora of opportunities to the new -age businesses. Giving a trail to the intentions of customers, Smart phones have capitalized the boom of e-commerce by laying an initial promise of customer engagement to reach the needs and preferences of the digital customer base. In todays technology driven arena, E-commerce come as no surprise in terms of offering phenomenal customer experience. Our main line of focus is about the measure rate that smart phones hold in delighting customers, not only in terms of mounting sales but also to bridge the demands & expectations of the customers online.