Culture, Environmental Consciousness and Consumption – an Exploration of the Underlying Mechanisms of a Complex Relation

The paper is aimed at exploring relevant academic literature regarding the connection between culture, environmental consciousness and consumer behavior, contributing to a more comprehensive understanding if the mechanisms behind the interactions between these elements, thus aiding other researchers and policy makers in their future activities. Among the main conclusions, the role of culture and the manifestation of cultural dimensions in modelling green behaviors and consumption patterns is to be emphasized, thus making it central to both future research efforts on the subject and the approach to policy design and implementation.