Evaluation of the use of Open Source Based E CRM in MSMEs with Technology Acceptance Model Tam

Todays business activities have entered the modern era, which uses technology as the media. The application of technology is not only done by large companies, but also in MSMEs. The application of ERP technology, especially in CRM to manage customer relations with a company is very necessary for the interests and progress of a company. The business processes of the Weaving X MSMEs that use CRM are still running conventionally, where there is no adequate customer management which causes problems such as a collision that often happens in customer consultation schedules, the lack of real time information in customers, and the company is overwhelmed in communication with customers who are living in far places. The solution to this problem is to apply E CRM technology which is a model of managing customer relationships online. With the use of open source software such as Odoo both companies and customers can enjoy the convenience and benefits of services and features in the application. This is based on the evaluation of the testing conducted on 20 respondents regarding the implementation of Odoo based E CRM which showed the perceived ease of use with a percentage value of 48.33 agree and the perceived usefulness of 53.33 strongly agree . This means that the Odoo based E CRM is considered to be very helpful for a company in managing relationships with its customers. Julianty Surasma Surung "Evaluation of the use of Open Source Based E-CRM in MSMEs with Technology Acceptance Model (Tam)" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-3 , April 2020, URL: https://www.ijtsrd.com/papers/ijtsrd30346.pdf