Mpact of brand loyalty with moderating effect of attachment anxiety on brand attachment

The purpose of this study is to find out the relation of social networkingsites on brand attachment that how people can getattractedand attached towards brand by using these social networking's sites and how marketercan use them for their business growth furtherthereis mediating effect which is brand communication which says that you have to first communicate with your customer through these social networkingsites if you want your customers to get attached with your brandand on brand communication and brand attachment there is effect of moderator emoj is then there is one more variable that is brand loyalty which is having a moderating effect of attachment anxiety and impacting on brand attachment which means if you want to have loyal customer then there must be effect of attachment anxiety before people get attached with your brand.