River Transportation Development Strategy in the South Daha and West Daha Sub-District South Kalimantan

River transportation is transportation that is commonly used by people in the interior. The area, which is partly surrounded by swamps, has the potential to be developed for future progress. The growth of river transportation for goods is increasing every year. River transportation is considered more efficient for transporting goods with large loads than land transportation. In addition, shipping costs are relatively affordable. This study aims to find out how the river transportation development strategy. The analysis used is a SWOT analysis, with internal and external factor approaches summarized into IFAS and EFAS matrices. Based on the results of the SWOT matrix analysis, river transportation is in quadrant I of the SWOT diagram, which is a progressive strategy. The strategy to be taken is to apply tariffs in accordance with the destination zone based on the agreement of all parties, the location of the pier which is adjacent to the land transportation route. Develop river tours, sell handicraft products around the dock, and floating market tours. Construction of docks in various locations. Provision of special floating piers for strategic locations such as South Daha. Disseminating to the public about using goods transportation to transport natural products more efficiently