Analysis Public Relations Planning and Evaluation of Corporate Social Responsibility Programs (Case Study: The Body Shop)

Waste in Indonesia reaches 6,000 tons per day, and 13% of plastic waste in one of the Bio-Bag programs is one of The Body Shop Indonesia's Corporate Social Responsibility programs. This program emphasizes environmental issues. The purpose of this research is to find out how the implementation of The Body Shop Indonesia's Public Relations and Corporate Social Responsibility Planning in Campaigning BIO-BAGS the Body Shop Corporate Social Responsibility Program. In this study, researchers used a descriptive analysis method by taking data by interview using this method. The researcher will more easily describe this research. The results of this study are The Body Shop Indonesia's program has contributed to the fight against plastic waste. The campaigns that The Body Shop Indonesia has carried out are Bio-Bag. In this study, researchers hope that this research can provide a new perspective for readers that Corporate Social Responsibility is more than just a corporate social responsibility. It hoped that after reading this research, the reader would arise a desire to jointly protect the environment and participate in the campaigns that will carry out