Entrepreneurial Performance Improvement with Organizational Creativity and Entrepreneurial Orientation

SMEs (Small and Medium-sized Enterprises) have a significant role in developing countries, especially in Indonesia. In Indonesia, SMEs can absorb a lot of workforces, thereby reducing unemployment. This study aims to examine the effect of organizational creativity, artistic orientation, entrepreneurial orientation, and financial literacy on entrepreneurial performance. The research object is creative MSMEs in Yogyakarta. The respondents of this study were 139 creative SME's owners or managers. This research uses multiple linear regression analysis to prove the hypothesis. This research is the development of some previous findings by testing the effect of organizational creativity with the entrepreneurial performance that has never been studied before. The results showed there was an influence between organizational creativity, entrepreneurial orientation on entrepreneurial performance. This research has implications for SME owners to improve creativity if they want to achieve optimal entrepreneurial performance.