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Мodel of the pricing strategy determination for industrial enterprise
Journal: Problems of Information Technologies (Vol.1, No. 12)Publication Date: 2012-12-10
Authors : O. Ognieva;
Page : 67-72
Keywords : strategy; pricing; non formalized data; the theory of fuzzy sets; linguistic evaluations; production rules; verbal evaluations; the semantic rules; the choice of the generalized Hamming distance; selection according to the approach of the Bellman-Zadeh.;
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Abstract
Fuzzy mathematics application for linguistic assessments formalization in determining the price policy of an enterprise within the pricing strategy is considered. The requirements of pricing development at the enterprise on the basis of fuzzy mathematics are formulated, the peculiarities of its implementation are reflected.
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