Socialization of the economy and individualization of the consumer market as a necessary condition of national development

The article identifies factors that force to accelerate the process of socialization of the economy in Ukraine, formed a chain of changes in society and the consumer market in the context of the formation and implementation of a request for a socially responsible product on the part of the consumer, identifies the reasons for the imbalance between the prerogatives of economic and social development in Ukraine areas and prerequisites for its elimination and identified priority areas of socialization of the Ukrainian economy, meaningfully correspond to the necessary conditions of The emergence of a postindustrial alliance and the formation of a postindustrial economy.