The methodological approaches to reproduce resource potential of an agrarian enterprise

The way of determining the factors influencing the potential and development of business entities is outlined. The analysis basis of the enterprise potential is determined. The essence and composition of the resource, innovative, financial, social and marketing potential of the enterprise are characterized. The criterion of effective financial potential is determined. The definitions of the factors influencing the enterprise potential are given. There are four main features of the factors classification and their components. It is proved that the main task in the process of environmental factors analysis is to identify threats and opportunities for the enterprise. The reasons which cause the enterprises to deepen and scale the major areas of activity are identified. The basic features are substantiated on which the choice of the main factors influencing the potential of the enterprise depends. The essence of the critical success factors is described. The own classification of critical factors of success of agrarian enterprise is offered. It is suggested to use such factors analysis as a basis for determining indicators in the methodology of resource potential diagnostics. The basic elements are highlighted that characterize the potential of the agricultural enterprise. It is suggested to use quantitative and qualitative indicators in an evaluation. The expediency of using the systematic approach is substantiated in the evaluation process. The importance of information resources influence on the enterprise potential is noted. It defines finance as the main element that forms the enterprise potential. The mechanism concept of formation and development of production potential is characterized. The process stages of enterprise potential formation are generalized. It is established that the preparation and implementation of the selected solutions is carried out on a project basis. The basis of strategies is determined aimed at conceptual development of the enterprise potential. The expected results of the concept implementation of the agricultural enterprise development are characterized. The essence of the principles is outlined on which the development concept is based. It is established that the mechanism purpose of the enterprise potential development is to achieve stable functioning and enterprise development in the conditions of cyclical processes of economy.