Improving the competitiveness of farm products and agricultural enterprises as an organizational and economic priority for their functioning and development

The article defines the competitiveness of products as an organizational and economic priority for the functioning and development of farms and agricultural enterprises. After all, other competitive advantages, stability, income, and so on depend on its representation in agricultural markets. It is noted that increasing the competitiveness of products involves the use of at least two organizational and managerial approaches: consumer-oriented and competitor-oriented. At the same time, it is important to achieve an optimal ratio between the quality and price of food products. It is proved that achieving and maintaining and improving the competitiveness of products as an organizational and economic priority of agribusiness entities involves optimizing and reducing the cost of its production, resource use productivity, and development potential.