Textual and Semiotic Analysis of the Linguistic Landscapes in Government and Private Schools

The main aim of this case study is bilingual and multilingual effects on linguistic landscapes. Moreover, presence and absence of particular language codes in public spaces, this preference of bilingualism in linguistic landscapes leaves many other rich and effective aspects untouched. Furthermore, this case study is concerned about linguistic competence rather than language attitudes, it shows a way of how a Linguistic landscape might oblige as a tool to widen the interpretation of culture and language intertwined and to explore how different languages are used in linguistic landscapes. Research design of this study focused on qualitative design. As the study deals with the exploration of data therefore the target population of this study was focused on all categories of schools like urban and rural schools as well as government and private schools of district Bahawalpur. School spaces were the sample of this study. Multiple stage sampling is used in this study, it was a convenient sampling at first stage and on the second stage it was a mixed purposeful sampling. In this study the sample was based on 40 schools of government as well as private. In this study observation and codification was taken as the instrument of data collection. Researcher found different languages like Urdu 63%, English 20%, Arabic 5%, English and Urdu 6%, Arabic and Urdu 5% and Chinese only 1% on sign boards of schools. The analysis of this study reveals different communicative intentions conveyed by the texts on the signs in the schools. Male and female schools of both sectors private and government focuses on different languages to develop understanding and also able the students to compete the whole world. Schools develops the manners, awareness and responsibilities of students to able them for modern age.