A Study and Analysis of Trade Finance Pattern between Bankers and Traders at Thanjavur

The project entitled "A Study and analysis of trade finance pattern between bankers and Traders at Thanjavur" was undertaken to increase the market share for trade finance products of ICICI in Thanjavur. ICICI bank is a leader in retail assets products. They entered into trade finance just a decade ago. They need to get more business. They wish to explore the market potential for trade finance products in Thanjavur. In this project Descriptive research design is used. The sample size is 100 out of a population of 500 Traders. The study also covered the entire population of 40 banks who service the trade finance requirement of Traders in Thanjavur. The method of sampling adopted is the simple random probability sampling. The data collected in this research work is primary data. The data were collected through questionnaires. A structured questionnaire was framed for collecting the personal details and research details from the Traders and bankers. The following statistical tools are used for this research work to extract the information, final interpretation and suggestion for the report. The researcher has estimated the usage of trade finance products by Traders and this will help ICICI bank in formulating the strategy for the introduction of trade finance in Thanjavur. The research includes finding the competitive advantage of bankers at Thanjavur. The population study of bankers is used to analyze the total trade finance potential in Thanjavur. The research has identified the major problems faced by Traders and satisfaction level towards banking service and has suggested the ways to improve the share of trade finance for ICICI in SME Small and Medium Enterprise segment. A. Vigneshwaran | R. Rengarajan "A Study and Analysis of Trade Finance Pattern between Bankers and Traders at Thanjavur" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-4 , June 2020, URL: https://www.ijtsrd.com/papers/ijtsrd31040.pdf Paper Url :https://www.ijtsrd.com/management/accounting-and-finance/31040/a-study-and-analysis-of-trade-finance-pattern-between-bankers-and-traders-at-thanjavur/a-vigneshwaran