E-Commerce: A Study of Consumer BehaviourSpecific to Purchase of Lifestyle Products Online

ABSTRACT The world is changing and the technology is driving it. The technology and the internet havealready drastically changed the ecommerce industry and made it increasingly popular. And while the e-commerce industry is offering massive variety of products available on the internet, the purchase of lifestyle products has become a matter of happiness to consumers that is convincingly regulated by the desire. Online shopping for lifestyle products has taken off as an increasing number of consumers purchase increasingly diversified products on the internet. And because life became so busy and people don't have time to spend like before, they start to purchase items online by simply sitting in their homes and purchasing items and products through the web which turned them to digital consumers. And if we take a deeper look into the reasons behind the rapid developing of the lifestyle online shopping which mainly due to the benefits that internet provides. First of all, the internet offers different kinds of convenience to consumers and obviously, consumers don't need to go out looking for product information as the internet can help them to search from online sites and it also helps to evaluate between different sites to get the cheapest price for purchase. Furthermore, it provides product information with mixture of images, sound and very detailed text description to help the consumer for choosing the most suitable product. The study will review closely the consumers' behavior towards online shopping for lifestyle products and their impression about it.Hereby, the aim of this research is to find out about e-Commerce industry and consumer behaviour about online shopping of lifestyle products. The present survey has been done on the random sample of the population of Delhi, NCRwho buy lifestyle products online. Keywords - Buying Decision, Consumer Behaviour, Marketing, Promotion, Social Media, e-Commerce, Lifestyle Products.