INNOVATIONS DRIVEN SHARING ECONOMY IN THE CONTEXT OF TOURISM BUSINESS

Relevance of research topic. Innovations penetration is increasing very fast because of technologies development, society attitude and economic benefit. It transforms traditional businesses to new models and forms. One of the recent trends is sharing economy. It grows very fast and is being introduced in more sectors. One of the biggest growths is in tourism sector. There are some challenges both for the society and science. Research problem: the discussions about the sharing economy, its benefits and threats, implications for the traditional economy are increasing in the literature [7; 17; 18; 20; 34]. However, the scope of sharing economy in each sector of the economy may be approached differently and different aspects may be emphasized. More and more researchers [2; 8] are also attempting to analyze the impact of sharing on the economy, but there is still a lack of common definitions, clear links between innovations and sharing economy in tourism business. Research aim: to identify the concept of sharing economy, it's features as well as causes and outcomes in the context of tourism business. Method or methodology for conducting research. Scientific literature analysis method is used to achieve this aim. Results of work. Literature analysis revealed that sharing economy is based on C2C based business model where innovations enable the sharing underutilized assets. Sharing economy is accelerated by technological development and lower cost. New trends also impact and transform tourism sector. There are some advantages and disadvantages for the sector.