Business Open Big Data Analytics to Support Innovative Leadership and Management Decision in Canada

This paper summarizes how social media and other technologies continue to proliferate; the shifting economic landscape will precipitate more adaptive approaches for managers attempting to understand the multi-dimensional virtual aspects of communication with the artificial intelligence aspect. Also, we discover the different existing support of big data analytics to make the rational business decision. The methodology is the systematization literature sources within this context and approaches for underlining approach to open big data analytics and support innovative leadership decisions in Canada. The paper is carried out in the following logical sequence to gain an understanding on how customer relations managers could utilize social media within a data analytics frame from scholar and practitioner perspectives. This literature research review original paper outlines the main themes including the role of social media, the experiences of using data analytics for customer relations management, and the notion that customer-centric technologies could change the dynamic of understanding customer intentions, leadership decisions and introduce the innovative management with using the big data analytics in place. The results of the critical thinking with analysis both authors can be useful for any business around the World that would like to start using Artificial Intelligence to support innovative management decisions. The emergent themes that were highlighted based on the realities of customer relations management may be significant to how the integration of social media feedback resulting from crowdsourcing in addition to existing data analytics could better position organizations in this evolving world. The implications of linking innovative management processes such as demographic analysis, platform understanding, and communication methods together is crucial for any public business with the global impact. Finally, the understanding of innovative management in a social media era and understanding how customers utilized open big data analytics sources could help leadership practices across industries around the World.