Food Risk Communication in the Case of Microbial Contamination

The aim of this short paper is to present the state of the art in the area of unique communication environment when foodborne illness due to contamination with food appears. These situations request a very specific behavior and reaction of the food supply chain managers towards consumers. Risk Perception Model and Good Practices for Risk Communication seeks for solutions which should not be restricted to negative messages and warnings but should include positive ‘educational messages'. It is very important to respect all good practices in food supply chains/nets which are in function. Regarding information channels, we should use all available, but tailor the information to bring proper information, awareness and action to the audience.