Export Potential of Dnepropetrovsk Region: Development Priorities (on the Example of Asian Countries)

The article analyzes the tools of market diversification. The situation of development of export activity of Ukraine in the conditions of pandemic is investigated. The main threats to foreign economic activity have been identified. The necessity to create a mechanism for diversification of export potential of Dnipropetrovsk region in the conditions of economic and political crisis of Ukraine is substantiated. The article analyzes the problems and prospects of development of export potential of Dnipro- petrovsk region. One of the main trends in the export activity of the region is the increasing role of European countries as a trading partner, which was due, among other reasons, to the Association Agreement with the EU and the diversification of energy sources. A problematic aspect of export promotion is the lack of knowledge of WTO rules and conditions for entrepreneurs. The tendencies of export of the Dnipropetrovsk region during the pandemic and the possibility of mixed influence of Russia and cooperation with China have been investigated. There is no legislatively substantiated mechanism of interaction between the state and industry NGOs in Ukraine. Some efforts by the state to build a mechanism of power-business dialogue are not consistent. To promote these processes, structures were needed that could clearly state to the authorities their current requirements and defend the interests of their industries by all constitutionally possible means, that is, could position themselves and defend their interests in the state bodies of the executive power. The possibility of diversification of markets and intensification of promotion of goods to the markets of Asia is investigated.