Conceptual Metaphor as a Means of Terrorist Suggestion (on the Material of the Islamic State Video Messages)

Manipulative verbal influence is an immanent feature of modern international communication. Successful realization of the suggestive aspect allows the speaker to exert influence on the recipient’s worldview and ingrain certain ideological attitudes in their mind. This situation is characteristic of various types of discourse: political, advertising and media. However, the most dangerous for political stability and safety is utilization of persuasive linguistic devices by extremist groups and terrorist organizations. Thus, research in this field has become extremely relevant. The article presents linguistic analysis of such manifestations of destructive manipulation in the Islamic State (IS) speech, found in their official video messages. The analysis was carried out on the material of the official IS video messages, obtained through the selective sampling method on the video hosting website YouTube. Within the framework of the research we distinguish, classify and subject to a thorough linguistic analysis of conceptual metaphors which are used by the terrorists. The data obtained enables us to make a conclusion regarding the key role of conceptual metaphor in realization of the IS speaker’s communicative intention, which presupposes attracting the recipient’s attention to their activities and creating a radicalized ideological attitude in the minds of the audience. Furthermore, we prove that the metaphor is deliberately used by the terrorists to successfully fulfill their pragmatic intention, which involves manipulating the recipient. The provisions developed as part of the study and the results of the analysis can be further applied in modelling the mechanisms to confront and counteract terrorist suggestion in cyberspace and mass media.