ResearchBib Share Your Research, Maximize Your Social Impacts
Sign for Notice Everyday Sign up >> Login

Electronic Advertising Content of Egyptian Hotels and its Role in Directing Customer’s towards their Brand

Journal: Journal of Association of Arab Universities for Tourism and Hospitality (Vol.18, No. 1)

Publication Date:

Authors : ;

Page : 184-195

Keywords : Electronic Advertising; Brand; Hotels;

Source : Download Find it from : Google Scholarexternal

Abstract

 The study aimed to identify the nature of the relationship between the electronic advertising content of Egyptian hotels as an effective marketing tool and the customer’s direction towards their brand. The study found a positive and influential relationship between the distinct electronic advertising content of Egyptian hotels and customers' preference for their brand. The study recommended that hotels should increase the interest in their Internet sites and benefit from them in advertising because of the large segment of customers who use these sites (especially social networks) and to create a distinct image in the customer’s mind about the brand, as the customer depends on the quality of the brand in making his purchasing decision

Last modified: 2020-08-04 08:01:18