Performance Evaluation in Retail Sector

Performance management consists of aligning individual objectives with organizational objectives. It is simply a matter of obtaining better organizational results by understanding and managing performance within an agreed framework of planned objectives, standards and requirements. The main elements of performance management are agreement, measurement, feedback, positive reinforcement and dialogue. Possible results of effective performance management can be stated as clarifying professional responsibilities and expectations, improving individual and collective productivity, developing employee capacities to their fullest extent through effective feedback and coaching, behavior management for align with the organization's core values, goals and strategy, provide a foundation for operational decisions on human capital, and improve communication between employees and managers. In this study, performance evaluation of a technology company that performs in the retail sector is conducted and the results are analyzed.