THE CONСEPT OF AUTHENTHIС DEVELOPMENT AS AN ALTERNATIVE IDEOLOGY OF MODERNIZATION

This article is devoted to Russian identity and “Russian way” in ecology, economy, politics and social relations. It also can be considered as presentation of the new concept of development. The author formulates the concept of authentic development as a global and local ideology which key aspects are tradition, family and agriculture values, conservative strategy and alternative rationality. After the Soviet system’s transformation, one of the problems of contemporary Russia is non-critical attitude to Western political and social theory that leads to the deformation of the social relations and ideological crisis. Also, the subject of the article is critical analysis of postmodern consumer society. The author uses methods of political conceptology. The author proposes “philosophy of life”, integrated in the project of socio-political transformation. One of main conclusions of the study consists in assertion that the global liberal democracy concept has exhausted itself because it was made in the framework of repressive logic. Russia today does not need modernization or democratization. It needs its own authentic development project. Moreover, the project of authentic development can be universally alternative ideology for the most various participants of international relations.