Share Your Research, Maximize Your Social Impacts
THE ESSENTIAL CHARACTERISTICS AND COMPONENTS OF THE NATIONAL BRANDING: THE BRANDING OF CONTEMPORARY RUSSIA IN CONDITIONS OF GLOBAL COMPETITION
Journal: RUDN Journal of Political Science (Vol.20, No. 2)Publication Date: 2018-08-24
Authors : Anna Kaganovich;
Page : 288-297
Keywords : soft power; nation brand; national branding; territory branding; reputation management; global competition; soft power; nation brand; brand identity;
Source : Download Find it from : Google Scholar
Abstract
The article analyzes the theoretical foundations and components of the phenomenon of “national branding”, identifies the strengths and weaknesses of the concept, evaluates the methodological foundations of the country's reputation management. The goal of the article is to assess the current image of the Russian Federation. The author proposed the concept of adequate image positioning of the country in the world community.
Other Latest Articles
- EUROPEAN VECTOR OF THE POLICY OF RUSSIAN ORTHODOX CHURCH: THE FEATURES OF THE FORMATION IN THE POST-SOVIET PERIOD
- DISADVANTAGES OF THE FORMATION OF THE MEMORY POLICY IN RUSSIA (the results of the generalization of expert opinions)
- GOVERNANCE EFFECTIVENESS: FINDING THE OBJECTIVE CONCEPTUALIZATION AND EVALUATION
- THE GRAND PARIS AND THE NEW MOSCOW: COMPARED PERSPECTIVES
- RADICAL MASS FORMS OF SOCIAL PROTEST AND LEGITIMACY PROBLEMS
Last modified: 2020-08-06 03:52:43