VISUALIZATION AS A POLITICAL TECHNOLOGY

The article reflects on the process of visualization as one of the types of political technologies used in the contemporary world. The author analyses the concept of visualization as well as its key tools on several political cases. The article stresses that the main feature of visual content is that it is an important source of social information and at the same time it transforms the political reality. In this regard, the article considers visualization process as one of the types of political technologies used in the contemporary world. Visualization of political appeals, data and agendas helps to increase the level of political participation, to update and strengthen dialogue mechanisms of political communication between civil society and state authorities.