TRANSFORMATION OF TRADITIONAL VALUES IN THE CONDITIONS OF POST-MODERN AND INITIAL PHASE POST- POSTMODERN IN SOCIAL PRACTICE

The article is devoted to the relationship of the processes of comparative studies in artistic culture with the processes of social practice in the context of globalization and multiculturalism. The problem of multiculturalism was considered in the context of postmodernism, which went beyond the limits of the artistic method and was extrapolated to social practice. Under the influence of these processes, the value system is radically transformed. Analyzing the problem of multiculturalism from the point of view of comparative studies, the author comes to the preliminary conclusion that the intensification of protest social movements “Islamic State”, “Taliban” and others in the Middle East and “right movements”, nationalism and isolationism in Europe represent a spontaneous response to the process of globalization and an attempt to preserve ethno-cultural identity. These same reasons can explain the decline in the influence and attractiveness of liberal-democratic models of social development. In the medium term, we can expect spontaneous turbulent processes in the social and political life of not only developing countries, but also countries with stable socio-political traditions.