Trope as the Result of Semiotic Interpolation of Verbal and Non-verbal Units in Heterogeneous Text(Case Study of Film Text “Faust” by A. Sokurov)

Homogeneous texts are being replaced by heterogeneous texts that are called audio-visual ones; texts and teletexts belong to the most formed of them. On the ground of cinema and television the texts with the unique structure that combines verbal and non-verbal sense carriers apoeared. The aim of this work is to describe peculiarities of meaning articulation in the dynamic scope of such screen texts. To reach the aim the task to show how the basic elements of the screen “language” materialize in verbal and non-verbal units of the screen “speech” of polycode-multimodal text and how it constructs the general meaning of audio-visual narration is set. Also contamination of levels of meaning is being studied in this work and how it influences the trope. The research is being held on the case of the film text “Faust” by A. Sokurov. The analysis is being done on the space-time continuum, i.e. with the consideration of the movement in the film text. Units of the screen “speech” are being extracted from the chosen segments and analysed as the main sources of the meaning of audio-visual message as a whole; also the peculiarities of the meaning articulation on the denotational and connotational levels in space-time scope of polycode-multimodal text are being described. Apart from that, the process of semiotic interpolation of verbal and non-verbal units that leads to the generating of the transitional meaning and of the trope on the grounds of displacement and adjacency of the meanings is being studied. The author comes to the conclusion that integrity of verbal and non-verbal units in the space-time scope of the polycode-multimodal text, that results in trope generation, also leads to the semiotic situation of simulacrativity, whose main goal is to make the spectator believe that what is happening on the screen is real. This article is aimed at students, post-graduates, professors, linguists and others interested in general and linguistic semiotics.