PENGEMBANGAN PASAR EKSPOR LADA INDONESIA

Pepper is one of agricultural commodities that has significant export value for Indonesia. The study aims to analyze the potential market for pepper exports that can be developed, and the factors that influence pepper commodity exports. This research used RCA, EPD, X-Model, and Gravity Model methods. Using the RCA, EPD, and X-model the study indicated that ‘the optimistic market' to be developed was the Netherlands. While ‘the potential markets' to be developed were Malaysia, Vietnam, South Korea, Russia, France, Belgium, Germany and the United States. Using the Gravity model, it was confirmed factors affected export were gross domestic product per capita, population, export prices, economic distance and tariffs. This study recommends that the Government needs to consider the following factors including the stability of export prices, a market with high Dross Domestic Product (GDP) per capita and a large population which tends to increase, and a small economic distance and tariff that tends to decline.