Analysis of Bachaco's Market Strategies
Journal: Sumerianz Journal of Economics and Finance (Vol.2, No. 8)Publication Date: 2019-08-14
Authors : José G. Vargas-Hernández; Lic. Lizbeth Estefanía Gutiérrez Rodríguez;
Page : 89-94
Keywords : Strategy; Industry; Oligopoly; Collusion.;
Abstract
The poultry industry is one of the most important in Mexico, Industries Bachoco is the leader of the network, in this paper we analyze the different strategies that the company has implemented throughout its history and how they have given it a competitive advantage, from an analysis with the vision based on the industry, specifically from the Framework of the Five Forces of Porter. Likewise, a study is made of the structure of the market where it is located, and the possible practices of collusion detected by the Federal Commission of Economic Competition.
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Last modified: 2020-08-17 16:53:37